Welcome to my blog wich opens up my studio. Check out my projects, inspiration and sketchbook. I hope you enjoy... Sarah

Wallpaper Collaboration: ATA Designs

As part of the styling for The Independent Hotel Show, I was really pleased to collaborate with Annette from ATA Designs who creates bespoke wallpapers and murals for hotels and clients in the hospitality industry.

The Business Theatre is the main event stage for the show and I wanted to create some colourful drama to set it apart from the standard trade show offering.

 Annette and I met at Decorex for a chat and brainstorm, from which I created the following visual reference images as a brief:

Screen Shot 2015-09-24 at 19.02.46

The scheme for the stage was also a reference point to work from although these were just initial ideas and only in development stage:

IHS Business Theatre IMG_6428

The key words were: opulent, dramatic, tumbling and vibrant.

The key colours were red, orange, fuscia incorporated into a moody, inky ground.

Here is the finished design which Annette came up with after minimal to-oing and fro-oing and adjustments

Truly stunning I hope you'll agree…


The next stage was to create a textile from the design and produce lamp shades and cushions to be used the scheme

I always love it when the fabrics arrive!


The bird designs was another scheme that we collaborated on for the Innovation stage at The Independent Hotel Show

So, the products were put into production and then when everything was ready, it was all delivered ready for get in at the show


Here's the "before" shot of the space prior to the build up


And here are the products, wallpaper and stage ready for the show…


And the stage in full swing during the show!


Thanks so much for taking a look at my work

Sarah x




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