Producing designs that help to promote your event is another value added element to Sarah Burghard’s design services as this collaboration with Niki Schafer demonstrates.

Niki created, organised and delivered the first Henley Home & Garden Show and invited Sarah to collaborate and create some signature textiles and a feature piece to help highlight the show.

Sarah used the logo and created variations on scale and content but kept the brand clear and easily recognisable to assist marketing and ensure a cohesive family of prints. These designs were developed into fabrics and then put into production for a feature show chair and accessories.

The products can be used for subsequent shows and denote the attention to detail that Niki gave to every element of the event.

Sarah’s design highlight: I like designs that avoid looking corporate so I was delighted that through playing with the logo I created a collection that feels lively, fresh yet also clearly promotes the show.