Welcome to my blog wich opens up my studio. Check out my projects, inspiration and sketchbook. I hope you enjoy... Sarah

Designing Pub 15


PUB 15 was launched this year at Olympia in London and SBD was delighted to be commissioned for the styling and designing of key event areas.

A previous post on design and show preparation is also available here


Here's a few shots of 24hrs before the show opened – lots to do and hard to believe the transformation!

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The bespoke SBD products were developed by using simple illustrations of beer & wine glasses which were put into a repeat pattern and used in white and orange throughout the show on lamps, wallpaper and wall decor.Designs also included the staff uniform, main stage, VIP Terrace, Reception & registration and the main bar area…

 PUB 15 white lampshade fabric

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PUB 15 orange lampshade fabric

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The show design used a variety of textures: leather, chalkboard, velvet, weathered wood, industrial fittings and slate.


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Colours aimed to offer a warm, relaxed feel with some shots of spring flower hues for freshness. 

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The challenge with a temporary installation is to give an authenticity to the contents – avoiding tired hired items –

My collaborations with the following suppliers meant that the quality of all the styling products shone through and recieved a great response from the 3,000 or so visitors who enjoyed the event.


Thanks to Garden Trading, Vincent & Barn, The Lightyard, Inglenook Creations & The Sign Girl for your invaluable input to the scheme.

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Thanks for taking a look at this project – there's more behind the scenes posts here in Projects 

Other sections include








Thanks for stopping by and taking a look – Sarah x

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